Sex on the superhighway: adult programming could help drive the interactive TV business, as it did home video.

Adult programming could help drive the interactive TV business, as it did home video

Never mind distance learning and banking at home and all those other services that are supposed to bring consumers to the electronic superhighway. Some observers say it is sex-related programming that will drive the development of interactive digital television.

Producers of adult-oriented programming are rapidly developing material for tomorrow's interactive television platform. Penthouse magazine, for example, already is offering a CD-ROM interactive computer game that allows the user to undress models in full-motion video, one of many adult-oriented CD-ROM discs now on …